Architectural Visualization/Exterior Rendering

The Importance of Architectural Visualization in Showcasing Exterior Projects

In the dynamic realm of architecture, the visual representation of a project plays a pivotal role in conveying the architect’s vision and capturing the imagination of clients and stakeholders.

Architectural visualization allows architects to bring their ideas to life, offering a realistic preview of how a building will interact with its surroundings. By harnessing advanced rendering technologies, architects can articulate design concepts, materials, and spatial relationships, providing a comprehensive visual narrative.

Visualizations of exterior projects are indispensable in client communication. This visual dialogue ensures that expectations align, leading to a more collaborative and successful project development process.

Exterior architectural visualization places a design within its context, illustrating how a structure harmonizes with its environment. Whether nestled in an urban landscape or set against natural surroundings, these visualizations demonstrate how a project contributes to and interacts with its surroundings.

Visualization tools allow for a meticulous representation of materials and detailing. From the texture of exterior surfaces to the play of light and shadow, these details are crucial in conveying the tactile and visual experience of a space. This level of realism aids in decision-making and ensures that the final product aligns with the architect’s and client’s expectations.

High-quality exterior visualizations serve as powerful marketing tools, helping architects showcase their portfolio and attract potential clients. Whether for presentations, portfolios, or marketing materials, these visuals communicate the essence of a project in a visually compelling manner.

Virtual reality (VR) and augmented reality (AR) are becoming integral parts of the visualization process, providing immersive experiences that allow stakeholders to virtually step into a project before it’s built.

In conclusion, architectural visualization is an invaluable asset in the communication, development, and marketing of exterior projects. As architects strive to create spaces that resonate with functionality and aesthetics, the ability to visualize these designs ensures that the essence of their vision is effectively conveyed to clients and the broader community.

Increasing Marketing Efficiency

The use of 3D visualization in advertising materials, on websites, and in presentations has a significant impact on promoting a property. It attracts more attention and increases the likelihood of attracting potential clients.

Attracting Investors

In the commercial real estate sector, 3D visualization is also a powerful tool for attracting investors. Visualizations can help potential investors better assess the project’s potential and make decisions about investing funds.

Enhancing Property Value

Properties marketed using high-quality 3D visualizations can be perceived as more upscale and thoughtfully designed, allowing developers to set higher prices.

Reducing Sales Time

3D visualization speeds up the sales process as clients can more clearly envision the outcome and make decisions faster. This is particularly crucial in real estate, where quick deal closures are often a key factor for success.


Tiv House
Tiv House
Our work on architectural visualization
Norfolk Burleigh Heads Residential
Norfolk Burleigh Heads Residential
Our work on architectural visualization
Lipki Village. Type 2.2
Lipki Village. Type 2.2
Our work on architectural visualization
Lipki Village. Type 13
Lipki Village. Type 13
Our work on architectural visualization
Lipki Village. Type 1
Lipki Village. Type 1
Our work on architectural visualization
Australia Geo — architectural visualization
Australia Geo — architectural visualization
Our work on architectural visualization


VZ Visual Studio

is a 3D agency with a hand-picked team of high-qualified and passionate CG artists with their 10+  years of experience. Due to the fact that each of our specialists has an education in the field of architecture and design, we focus on artistic properties, lighting solutions, harmonious frame composition, vibe of the picture in all visual forms that we create.

We have more than

  • 100+ completed projects,
  • 15+ satisfied clients
  • and 500+ renders.

With us you can reach such high goals as:

  • achieve the highest sales with unforgettable visualization which helps you to stand out from the competitors with high realistic detailed views of exterior, interior, product design.
  • accomplish your project vibes that you want to convey through color, light and composition in professional 3D visuals with an artistic touch
  • Let your clients get a taste of their future property.
  • Make your product visualization more accurate, flexible, faster and cheaper than other presenting methods.
  • Create interactive 360º virtual tours of your architectural project.

VZ Visual Studio has been working on the CGI market for more than 3 years all over the world:

  • Germany
  • Belgium
  • Montenegro,
  • England,
  • Austria,
  • Australia,
  • USA.


The working process

The typical process for a 3D rendering and animation project is done in three steps:

Collection of information, analysis of material

The first stage of our cooperation with you is your order, then the creation of a task and a visualization concept. The project will take from five days to two weeks to complete. Our specialists review and analyze all your submitted data (this can be existing visualizations, CAD files, drawings, sketches, links, etc.), contact you if the information is not enough or there are inaccuracies, and in order to find out all your wishes , ideas, assumptions, and clarify the details. Based on this, a schedule is created. Working together at this stage is the key to success.

Camera angles and 3D modeling

The second stage is the creation of a detailed 3D model of the object for visualization. You get multiple views to choose from, which will either be a white model with no textures or a screenshot of a 3D model. This step is important and serves to define and agree on the scene and camera angles that need to be rendered. We do not work in isolation, but we try to involve you in the process, which will take into account your wishes and suggestions regarding the viewing angle and image details at this stage and, based on this, corrections are made. The result of this stage

Preview and fixes

The third stage of our work is the presentation of two detailed previews with the addition of materials, textures and lights to the 3D model that you want and which will most fully show the finished rendering. You get two free correction stages, where your submitted change requests and proposals in short form will be taken into account. First comes the first pre-processing, which includes free author corrections, then the second pre-processing with free author correction.

Final Rendering

After the second author’s processing, you get a finished high-resolution visualization. You can see our work here.


1. Vladislav Abramkin
1. Vladislav Abramkin
2. Pavel Zhuravlev
2. Pavel Zhuravlev
3. Marina Metel.
3. Marina Metel.
CGI Artist
4. Pavel Duk
4. Pavel Duk
CGI artist
5. Mary Ankudovich
5. Mary Ankudovich
Client development and account manager.


The fee is determined by the type of payment you prefer: the price for each individual render or the price for the entire project.

The price depends on:

  • the complexity and the scope of the interior/exterior project.
  • the quanity and the quality of space detailing.
  • the quanity and the quality of information provided by the client(mood boards, names of article numbers of real interior/exterior items required for visualization,drawings,models,etc)
  • project deadlines.
  • the number of rounds of corrections.
  • the number of renders.
  • the level of atistic design of the project(certain aesthetic requirments for lighting,composition,etc).
 Yes, you can get a 15% discount for your first project order. And also, for order 10+ renders you get a 10% discount, and for 15+ renders — 15%.

Click on the «contacts» section and fill out the form, we will immediately schedule a meeting with you for a personalized consultation on your project!

We operate a quality control system with the help of our highly professional and experienced artist mentor who advises each project. Timing control is carried out by the project manager, who assigns team briefings in accordance with the project deadline and monitors the readiness of each project

You can send information about your project in any format: PDF, drawings, sketches, models, references, list of item numbers, etc. The amount and detail of the information you provide significantly speeds up the process of working on visualization renderings. The most favorable information formats: CAD drawings, 3D models in obj, max, scp format. As well as a mood board on lighting, vibe and quality of details of the project.

After we agree on the project details and the project deadline, our manager will divide the project term into three meetings (if you wish, you can request more). We will send you a render for review for each meeting. Then, within 2-3 days, you send us corrections, which we implement before the next round. Three rounds of corrections are included in the cost of the project.  If you wish, you can add additional rounds. Additional rounds are paid separately.

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